Groceries At Eye Level Cost More
Have you ever noticed that your local grocery store has all the milk and eggs at the very opposite end of the store as the entrance? This may be because you will have to walk by more items before grabbing the ones you want, which means you are more likely to buy more.
Product manufacturers can also pay grocery stores to place their items on the middle shelves since people spend more time looking at items placed at eye-level, and hence are more likely to purchase them. In aisles with products that may appeal to children, these items may be placed at their eye-level, i.e. on the lower shelves.
It would seem that supermarkets have spent lots of money on hiring psychologists and marketers to make more money from consumers – and it seems the investment was worthwhile. They go so far as to analyze the probability of turning left versus right upon entering a store so that they can place higher priced items on the path most traveled – so that by the time that you have made your way through most of the store you will be getting to the lower cost items. Based on having seen the higher priced items earlier, the lower prices on the smaller items comparatively seem like a bargain, and you are more likely to purchase more of both if you start by seeing the higher priced items first.
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Comment by Michael James on 22 June 2008:
I’ve been told that milk is often sold at a slight loss and is placed in the most inconvenient part of a grocery store so that you have to go past all the high margin items to get milk.
Comment by Preet on 22 June 2008:
Interesting. Any supermarket managers/workers care to weigh in? You can post anonymously (your email address doesn’t show up), or if you prefer you can email me directly.
I just realized I don’t have a new contact page! I’ll put that at the top of my priority list for the new site tweaking.
Comment by thickenmywallet on 23 June 2008:
I did a whole experiment on this topic!
http://www.thickenmywallet.com/blog/wp/2007/05/31/saving-money-an-going-experiment-at-the-supermarket/
Pingback by Savvy shopping tips to save money : Thrifty Mommy - Time and Money Saving Tips from Thrifty Mommy on 21 December 2009:
[...] look where you can’t see to gain the best deals. Stores place mid and high priced items at eye level and cheaper versions high, low, and in other odd spaces. Chances are the items you can’t see [...]